Juul has witnessed many problems with its digital product. Now it is suspending all advertisements connected with vaping.
All types of broadcast used for advertising its e-cigarettes will be stopped immediately, says new CEO K.C. Crosthwaite.
Kevin Burns has been replaced by K.C. Crosthwaite as chief executive officer, a former executive at Altria. Advertisements of e-cigarettes have been stopped, as the company faces intense scrutiny and investigations and teen vaping has increased, says Crosthwaite.
The company faces various litigations in connection with its flavored vaping products. Teens are facing various health issues connected with vaping, of which lung cancer is more prevalent, among the young generation.
The ban on e-cigarettes last week has made Viacom, WarnerMedia, and CBS remove advertisements from their network. Juul has spent around $104 million on its advertising just for the first half of the year. Now, it has suspended its broadcast, print, and digital advertising. TV ads are not legal for cigarettes, according to the Public Health Cigarettes Smoking Act. But this law does not cover e-cigarettes.
The promotional activities followed by Juul have come under severe criticism from the Food and Drug Administration. Juul had marketed its e-cigarettes stating that the e-cigarettes were much safer than the traditional cigarettes. It was easier to give up smoking by switching over to vaping, claimed the company.
The FDA states that Juul had not received approval for claiming that e-cigarettes were safer than traditional cigarettes.
Omnicom was the advertising agency which was into marketing the vaping products. Initially, its main focus was to help adults give up smoking and take to e-cigarettes.
It was reported that Juul had misled Dwight School students at New York by stating that e-cigarettes were “safe”, during a presentation on April 2017.
The company has still not said if the advertisement halts are temporary or if it would make use of other forms of advertising.